Anna Laub took her first steps towards a fashion career early on, at age 13, working as a model with Storm Model Management. She continued modeling throughout school and university but after graduating with a BSc in Psychology and Philosophy from Bristol University, she gravitated towards roles behind the scenes in the fashion industry, gaining experience working in design, PR and production. Her formative journalistic years were spent founding and establishing bilingual youth-culture magazine, PURE, in France. From there, she returned to London to hone her skills at various publications, from Arena to Cooler magazine. In 2005 she joined the leading online trend-forecasting site, WGSN, where she found her niche engaging in the world of style and design journalism, rising to Head of Content for Europe. She launched PRISM in 2009 with optical glasses, slowly moving into developing swimwear and sunglasses. Meanwhile, she continued to contribute to newspapers such as The New York Times, The Sydney Morning Herald and The LA Times. In 2010 she took on the role of Editor of The Observer’s biannual fashion supplement, O:Woman, redesigning the magazine and helming her final issue in February 2012 to focus on PRISM.