MoP_Amy Powney

Mother of Pearl

An avid sportswoman and fashion enthusiast, Founder Maia Norman’s lifestyle and surroundings have heavily influenced the brand ethos and direction of Mother of Pearl. Since taking over as Creative Director in 2011, Amy Powney has streamlined the Mother of Pearl aesthetic developing the sport-luxe DNA of the brand. Mother of Pearl previously collaborated with artists to combine art and print with modern relaxed design. Autumn / Winter 2015 brought a new era for Mother of Pearl as Creative Director Amy Powney broke away from this. Building on the aesthetic set out by the brand’s founder, Powney created the first collection entirely in her own vision. Seasonally Powney now develops her own prints and continues to use pattern to juxtapose her design, solidifying the brand identity. Fusing the signature sportswear inspired aesthetic with luxury fabrics. Mother of Pearl’s coveted pieces have gained a global cult following with brand fans including; Florence Welch, Elle Fanning, Lena Dunham, Mia Moretti, Eva Chen and Gwyneth Paltrow.

www.motherofpearl.co.uk

MoP_Amy Powney

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