Holly Fulton is a womenswear and accessories designer living and working in East London. Born in Scotland, Holly studied in Edinburgh before going on to the prestigious Masters at the Royal College of Art. She established her eponymous label in 2009 after gaining industry experience in London and Paris. Holly won Elle New Designer 2010, Scottish Young Designer 2009 and 2010, Elle Talent Launch Pad 2010 and Emerging Talent Accessories at the British Fashion Awards 2010. She was a part of London’s Fashion East platform for two seasons before being awarded sponsorship and support from the NEWGEN initiative five seasons in a row. The Holly Fulton label epitomises modern relaxed luxury. Attention to detail, complex graphic embellishment and witty twists are what make Holly’s work instantly recognisable. Hand rendered, digitally manipulated print coupled with unusual fabrications and embellishment create strong unified looks, from top to toe. Since her debut collection in Feburary 2009 Holly has developed her own unique visual language, drawing upon a dizzying array of sources, from art deco lines and Bauhaus shapes, to pop art painting and psychedelic illustration. Rich multilayered surfaces reflect a genuine love of both art history and popular culture. The research of a collection is of paramount importance to Holly, whose references have ranged from Joan Collins to Lady Chatterley, Margate to Mexico. Jewellery completes what Holly calls her ‘total look’, often cleverly worked into the clothing itself. Holly designs for a confident woman, not afraid of adventure, or indeed attention.