Britain based and New Zealand born, Emilia spent her formative years in Milan before pursuing her Bachelor Degree in Fashion Design & Marketing at Central Saint Martins, London. Graduating with Honours in 2007, Emilia lived in New York, Milan and London while working in the design studios of Giorgio Armani, Narciso Rodriguez, and Proenza Schouler and in editorial at Vogue. Emilia launched her eponymous label in 2008 with private showrooms in Chelsea, and in October 2009 opened the Emlia Wickstead flagship atelier in Belgravia, London. Emilia Wickstead offers a modern twist on old-world couture. Originally making her name as a made-to-measure atelier, she has expanded her repertoire to include seasonal ready-to-wear collections that offer the same high level of design and craftsmanship. Collections are now also available outside the atelier, through selected retailers. As the label has grown, Emilia has stayed true to the principlesthat define the brand – a strong sense of femininity, an insistence on quality and unerring attention to detail. Emilia Wickstead’s ready-to-wearcollections combine her creative flair with exacting craftsmanship. Often showcasing her ‘signature back’ and a love of pleating, the pieces are feminine and elegant. Fabric and finish have an important role in creating the desired effect; whether that’s a playful, billowing chiffon, the simplest crepe or a thoughtfully placed seam – every detail is considered. This, combined with Emilia’s clever use of colour and pattern creates beautiful, timeless silhouettes. Every Emilia Wickstead collection has a story behind it. The designer takes her inspiration from a point in time – a place, an event, a key figure – and styles her pieces around this central thought. From Santa Barbara poolside society in the 1950s to modern Parisian café culture, or 18th Century English country living, Emilia recreates the environment in her mind and considers the female role within it. Her choice of fabric, from how it moves and the shape it creates, all stem from this world, with considered detailing and skilled tailoring defining each piece. What makes every collection unmistakably Emilia Wickstead is their embodiment of the atelier concept – inspiring women to dress for every occasion.